Masteos
Every step of your investment
in one place.
Masteos takes care of all the steps of your real estate investment. Chase property, transaction, remodeling, decoration and rental management all in one place.
From small promising company to one France’s fastest growing start-up, we shaped solutions to modernize an aging sector and built a product never done before that allows users to invest from anywhere in the world.
2021-2024
ui, ux, product design, concept, design system, ui kit
masteos.com
Satisfy many stakeholders while providing the best experience possible for the users. Having your whole real estate investment, going from chasing a property to renting it, all in one place is a feat never done before. The product was also available in different forms : A native app and webapp as well as a backoffice platform. The website serving as an acquisition tool for curious investors.
Challenge
Research
To identify the users needs we conducted +100 interviews, collected data with tools like amplitude and hotjar, leaded workshops and prioritized actions into notion tickets, every feature divided between the teams, each one made of a product manager, 1-2 product designers and 2 to 3 developers. Many pain points were identified like initial drop, legal documents, localisation, security concerns, availability and investment temporality to name a few…
Onboarding flow.
Flow (part) overview.
Design system
With a growing company comes a fast paced environment and the need to build a design system became obvious. We tackle this challenge first by chosing to use the atomic design method and then working with dedicated developers using storybook as source of truth thus insuring system’s homogeneity of execution between designer/developers. It was also done working closely with the brand team to ensure it conveyed their vision. Any addition to the system after that had to go through a process like any feature.
+20%
Speed increase in delivery
Example of component’s documentation available for developers.
Interfaces
The app is made of 700+ screens, complex possibilities depending of the user’s situation and place in their investment. We used the agile approach with an ideal degraded into multiple iterations allowing more flexibility.
Example of high-fidelity delivery.
Latest website version, working closely with the acquisition and brand teams.
Concept
We all truly believed in integrating concepts workshops into the workflow, it allowed us to anticipate possible problems and solutions, test through prototypes and inspire the teams as well as the investors.
First concept shared.